Jan Swartz also manages all inter-group operations. Holland America Group's current President is Jan Swartz (since December 2020) who is the Group President of four of Carnival's brands/subsidiaries (Princess Cruises, Holland America Line, Seabourn, P&O Australia) plus HAP-Holland America Princess Alaska Tours. HAL's current CMO/Chief Marketing Officer is Kacy Cole (promoted in May 2023 from VP of Marketing & E-commerce). HAL's current CFO/Chief Financial Officer is Jeremy Schiller (former CCL employee).
HAL's current CEO/Chief Executive Officer is Stein Kruse. HAL's current President is Gustavo Antorcha (since July 2020) who was previously the COO/Chief Operating Officer of CCL-Carnival Cruise Line. HAL-Holland America Line () is a Seattle-based cruise shipping company owned by Carnival Corporation.
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